New payment options to enhance transaction exp

 

Project Summary

Following the launch of the business’s mobile app, customer adoption has steadily increased—by January, 1 in 6 self-serve transactions were completed via the app. With this growing user base, optimizing the mobile checkout experience became a priority.

There’s a strategic opportunity to enhance the user experience by integrating these digital wallets into the checkout flow. This initiative aimed to streamline payments, drive conversion, and support the app’s continued growth.

As a result, I delivered a developer-ready Figma file with annotated flows for both mobile and web platforms, including detailed component specs and page variations. I also documented design assumptions and potential edge cases due to limited technical input during the design phase. Close collaboration with stakeholders ensured alignment on the solution, leading to the approval of the business case.

 

My Role

UX Designer

Teams

Project Manager | Business Analysis | Salesforce consultant | Finance | Tech

Skills

Research | Wireframing | Prototyping

Communication | Stakeholder management

 

Opportunity

After launching the app, the business has seen an increasing number of customers download and actively use it. In January, 1 in 6 self-serve transactions were done via the app.

Given that Apple Pay and Google Pay account for over 35% of global mobile wallet transactions, we saw a strategic opportunity to enhance the user experience by integrating these digital wallets into the checkout flow. This initiative aimed to streamline payments, drive conversion, and support the app’s continued growth.

Problem

  • customer manually enters credit card number is considering a friction point (first time/unauthenticated)

  • the current design is not scalable and not future-proof

#Solution

Implementing Apple and Google Pay is a strategic move to enhance customer experience, drive value and streamline transactions

Results

  • Delivered a dev-ready Figma file with annotated flows for mobile and web, component specs, page variation

  • Documented assumptions and potential edge cases due to the limited tech input during the design phase

  • Aligned with stakeholders in solution design results in approval of the business cases

Estimated project impact

  • Mobile checkout conversion rates are expected to improve by 20–30% (based on Shopify’s benchmark study on digital wallets)

  • Anticipated reduction in cart abandonment, particularly for app & mobile customer